THE NEW YORK TIMES
September 14, 1988 Wednesday
A Rock Album Aimed at Soviet Youth
BYLINE
By Terry Trucco
Twenty-four leading rock musicians and groups, including
U2, Terence Trent D'Arby and Sting, are donating some of
their biggest hits to a new double album that will carry the latest
Western rock music to the Soviet Union.
The album, entitled ''Greenpeace - Breakthrough,''
is to be released in other countries as well, including the United
States, with proceeds to benefit Greenpeace, the 15-year-old international
environmental advocacy group. But its main target is Soviet youth.
''We're trying to give the Soviets the absolute quintessence of
Western rock music during the last five or six years,'' said Ian
Flooks, the album's executive producer.
The album is also intended to raise Soviet awareness
of Greenpeace's environmental concerns, including efforts to protect
whales, dolphins and seals and to close down nuclear power stations.
''Since Chernobyl, the Soviet attitude toward environmental issues
has changed completely,'' said Cornelia Durrant, a Greenpeace
official who helped organize the album.
Seeking An Audience Work on the album began in May.
Although independent advocacy groups have only begun to be tolerated
in the Soviet Union, Greenpeace hopes to open chapters there eventually.
The group also hopes the album, which is to be released internationally
in January, raises money. All of the album's artists and producers
have donated their time and royalties.
At present, Greenpeace expects to sell five million
copies in the Soviet Union, where the album will be produced by
the Government record agency, Melodiya, and another five million
in the West, where nearly all the cuts have already been released.
The records are to be priced in line with other albums in each
country, Mr. Flooks said.
The record, which has a colorful jacket designed
by Neville Brody, a popular English graphic artist, will feature
liner notes and a booklet on Greenpeace, with the group's name
translated into each country's language. But for the most part,
the music will convey the message. 'We Picked Hits' A number of
the selections are about environmental issues, including Peter
Gabriel's ''Red Rain'' and ''Look Out Any Window,'' by Bruce Hornsby
and the Range.
Others carry a softer message of peace and friendship,
like Sade's ''I Will Be Your Friend.''Some have no particular
message at all. '''We wanted hits, so we picked hits,'' said Miss
Durrant. But most of the hits will be new to Soviet audiences,
Mr. Flooks said. Though rock music tapes often make their way
into the country, Melodiya has released only a very limited selection
of Western rock, mostly by artists from the 1960's and '70's,
like the Beatles, Jethro Tull and the Moody Blues. ''This is certainly
the first time anything like this has been done in the Soviet
Union,'' said Mr. Flooks.
''The album is a real example of perestroika in
action.'' The songs' lyrics are to be printed in English on the
Soviet album, with only key phrases translated into Russian. Miss
Durrant said that although Greenpeace originally wanted full translations,
it was told by Melodiya that young Russians would understand what
was being said.
''In Russian rock encyclopedias and music magazines,
the lyrics are always in English,'' she said. ''It's the language
of rock.'' Other artists on the album will include the Pretenders,
the Eurythmics, Dire Straits, John Cougar Mellencamp, Bryan Ferry,
Simple Minds, INXS, Basia, Belinda Carlisle, R.E.M., Martin Stephenson
and the Daintees, Talking Heads, Waterboys, Bryan Adams, Aswad,
World Party, Thompson Twins and John Farnham.